Airbnb — Redesigning the Co-Host Feature

This was a concept project based on a Designlab UX Academy brief. Airbnb is a global online marketplace for short-term homestays and experiences. As an Airbnb host myself, I saw that managing co-hosts was often rigid and confusing. My goal: redesign the co-host feature to give hosts more flexibility, customization, and clarity when sharing responsibilities.

Role

UX & UI Designer

Methods

Methods

Secondary research, competitive analysis, persona development, wireframing, prototyping, usability testing

Deliverables

Deliverables

Information architecture, task flows, wireframes, high-fidelity prototypes, usability testing

Headquarters

Headquarters

San Francisco, CA

Founded

Founded

2008

Industry

Industry

Hospitality / Travel

Revenue

Revenue

$10B+ (public company)

Company size

Company size

~7,000

Challenge

Airbnb’s co-host feature lacked flexibility:

  • Hosts could only appoint permanent co-hosts, not temporary ones

  • No option to split payouts in a customized way

  • Payment processes were clunky and confusing

  • Hosts lacked guidance when setting up arrangements

Competitive research showed VRBO’s co-host system was even more rigid, creating whitespace for Airbnb to differentiate with more flexible, host-friendly tools.

Solution

I redesigned Airbnb’s co-host feature with:

  • Temporary co-host option → assign helpers for specific dates or reservations

  • Multiple payout split methods → by percentage, exact amount, or share-based

  • Built-in guidance & disclosures → icons and tooltips helped hosts make informed choices

  • Consistent Airbnb-style visuals → matched the brand’s UI for seamless integration

Results

The redesigned co-host feature gave hosts flexibility and clarity and strengthened trust through more intuitive flows, helping Airbnb improve host retention.

Process

Research: With no budget and limited access to hosts, I relied on secondary research:

  • Airbnb Host Community forums

  • App store reviews

  • Competitor analysis (VRBO)

  • Third-party Airbnb management tools

Key insight: Hosts wanted customization in how and when they added co-hosts — especially for payout splits.

Persona: From research, I developed Angela, a weekend side-hustle host. Angela needs temporary co-hosts when traveling and simple payout splits that are fair and automated.



Information Architecture: I restructured the flow to:

  • Add temporary co-hosts for specific dates/reservations

  • Include options for payout splits (percentage, fixed amount, share-based)

  • Include clear disclosures before finalizing

Wireframing:

  • Lo-fi wireframes explored flows for adding co-hosts and configuring payouts

  • Hi-fi prototypes matched Airbnb’s UI kit (fonts, colors, visual hierarchy)

  • I prioritized clarity, simplicity, and hierarchy in each screen

Usability Testing & Refinement:: I conducted remote, recorded sessions with Airbnb hosts.

  • Participants found designs clear and appreciated the flexibility

  • I simplified the design to clear up confusion around “reservation-based” vs “calendar-based” flow

  • I added more payout options and clearer copy based on feedback


Final Design: The redesigned feature gave Airbnb hosts:

  • Temporary Co-Hosts → add by date range or reservation

  • Flexible Payouts → split by percentage, fixed amount, or share

  • Built-in Guidance → info icons, explanations, and tooltips throughout the flow


Final Prototypes


“Ava is thoughtful, detail-oriented, and always goes the extra mile to ensure her work not only looks good but solves the right problems. ”

Dawn Nguyen

Senior UX Design Product Design Lead | Indeed

Conclusion

This project taught me how to design under resource constraints — relying on secondary research, forums, and creative testing when access to real users was limited.

If extended, I would:

  • Gather more feedback to confirm which payment option should be the default

  • Enable multiple co-hosts per reservation

  • Introduce role-based permissions for co-hosts (privacy and access control)

I design learning & digital experiences that make complexity simple.

© 2025 Ava Liang Zhao | UX & Learning Designer

I design learning & digital experiences that make complexity simple.

© 2025 Ava Liang Zhao | UX & Learning Designer

I design learning & digital experiences that make complexity simple.

© 2025 Ava Liang Zhao | UX & Learning Designer

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